DoGood Advertising started life as Colony Creative, a collaboration between graphic designer Richard Rogers and copywriter Stephen Simpson which now specialises on work solely for charities, environmental groups and not-for-profits.

What triggered the move from being Colony Creative to being DoGood Advertising?

I think we both were becoming gradually more and more cynical towards working for larger private sector companies. We had one or two not-for-profit clients whom we seemed to get on really well with – so we had the thought ‘imagine all of our clients were doing good things for society, rather than being purely profit focused’. This was essentially the thinking behind Do Good.

How does your ethical policy work?

We don’t have a strict ethical policy that we must adhere to. It’s more about running our company in a practical, open way that we think will have a positive effect on our clients, suppliers and people who see our work. It just so happens that we’re into recycling and reusing materials, and we also prefer walking and cycling to meetings.

How do you determine whether a client would be right for DoGood or not?

The main thing we do is make sure that the clients we work for are doing something beneficial to society. That’s why all our clients so far are not-for-profit organisations.

What would you say are the biggest differences between promoting for charitIes as opposed to other organisations?

Budget. Charities have hardly any money to promote their invaluable work. While big private sector companies seem to have plenty of money to sell you something that, let’s face it, you could live without quite easily.

How has the financial climate affected charity spending?

Hard. But I think this is the same in all sectors, not just charities.

Has this affected the way that charities promote themselves?

A few of our clients have been forced to do more work in-house. So standards/effectiveness will obviously suffer.

I hear you have a rubbish printing service…

It’s not that bad. Yes, you are absolutely right – we print directly onto disused packaging. We started doing this purely for ourself for business cards and the occasional leaflet, but we got such a great response from our clients that we decided to offer the service to anyone who’s looking for rubbish business cards.

Any other projects in the pipeline?

We are planning on spending more time on our charity The Good Academy which offers work experience to junior creatives trying to break into to advertising and design business.

See more work by DoGood Advertising at dogoodadvertising.com