Took this photo of this fish and chip shop in Clydebank in Glasgow last week. It is very proud of the fact that in 1994 and 2000 it was Fish and Chip Shop of the Year. Not making such a big deal about the fact that they were actually runner up (still not bad, you should be proud, not ashamed, McMonagles)
Clever Copywriting
Runner Up
Thursday, August 12th, 2010Topiary
Tuesday, June 22nd, 2010
This ad for the new Schick Quattro for women features some fine topiary and a completely unconnected statue. Nice.
Some adverts are just not for me
Thursday, May 6th, 2010Like this one, which just makes me go ‘what the hell?’
Menshies, maaan
Tuesday, May 4th, 2010So there I was, standing at the bus stop waiting for a bus and then this guy standing outside the pub starts shouting abuse at me for absolutely no reason at all whatsoever. So I said to him “bad night, mate?” and he said to me “I’m a pure psycho, ya dafty.”
Anyway, long story short, his friend punched me in the arm and I utilised by exemplary charm and sales skills and then got a taxi before they could focus enough unmitigated hate at me to pursue the matter any further. Overall the whole incident was completely and utterly unnecessary – check out the bruise on my arm:
However, it did remind me that I had taken a photo of this excellent ad for Break the Circle of Violence – an initiative started by Strathclyde Police. The ad features a wall covered in ‘menshies’, small pieces of graffiti written by ‘neds’ (reputedly violent criminal youths from the underclasses of Glasgow society – known as ‘chavs’ in other parts of the UK.) Menshies are used to denote the presence of members of a gang in an area, to announce relationships, deaths, crushes, or to write abuse or slander about people known to the writer. In the case of this ad, it’s deaths, and it shows the risks involved in taking part in gang violence.
So there, bus stop guys – carry on like that and you’ll be getting yourselves into big trouble.
Marmite go too far
Tuesday, April 27th, 2010Marmite have launched this amazing series of ads for their new cereal bar produced using the opinion polarising yeast spread. The ads are all pastiches of advertising for other products offered by parent company Unilever and are executed brilliantly.
Exotic Matter really like these ads and probably prefers them to the current ‘Love party/Hate party’ TV campaign they are running at the moment.



2010 Chip Shop Awards finalists announced
Monday, April 26th, 2010The 2010 Chip Shop awards finalists have been announced.
For those unfamiliar with the alternative advertising awards, the Chip Shop Awards is a competition geared towards rewarding creativity within the whole advertising industry, rather than just the most ubiquitous, high budget campaigns.
Categories for entrants include ‘best use of shocking copy’, ‘invent your own category’, ‘best use of plagiarism’ and ‘best work for a client you have but haven’t a hope of running.’
This year, the awards have grown and the lists of countries taking part has increased by 50% including entries from as far afield as Kuwait, Cambodia, South Africa, Hungary and Thailand, to name but a few.
The awards ceremony will take place on the 9th June in London and is a steal at £66+VAT. You’ll even get beer or wine, a big bag of chips and a performance by an as yet unconfirmed comedian.
To find out more, contact Kimberley Baran on +44 (0) 141 559 6078, or email her at Kimberley.baran at carnyx.com.
You can see the full list of finalists by going to the Chip Shop Awards website, or by following them on Twitter here.
Labour’s Election Campaign revealed
Thursday, April 1st, 2010The Guardian today have unveiled the new election campaign for Labour, just unveiled by Saatchi and Saatchi on this day, April 1st 2010.
The campaign focuses on Gordon Brown’s ‘hard man’ image, and the way he will (quite literally) fight the election campaign tooth and nail.




See the full article here
Ugh – old people naked
Friday, March 12th, 2010
Copywriting
Wednesday, March 10th, 2010Exotic Matter 21st Century Promotional Solutions is now on the 1st page in Google for ‘clever copywriting’! What an accomplishment!
To celebrate this, here is a piece of self promotion from a guy called Lawson Clarke, a male copywriter. He has a site here. It’s very good.














