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	<title>Exotic Matter &#187; Clever Copywriting</title>
	<atom:link href="http://exotic-ads.com/category/other/copywriting/feed/" rel="self" type="application/rss+xml" />
	<link>http://exotic-ads.com</link>
	<description>21st Century Advertising Solutions!</description>
	<lastBuildDate>Tue, 09 Aug 2011 16:38:30 +0000</lastBuildDate>
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			<item>
		<title>Accident Claims</title>
		<link>http://exotic-ads.com/2011/08/accident-claims/</link>
		<comments>http://exotic-ads.com/2011/08/accident-claims/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 15:31:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Morally Inspiring]]></category>
		<category><![CDATA[accident]]></category>
		<category><![CDATA[claims]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[riots]]></category>
		<category><![CDATA[scotland]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=273</guid>
		<description><![CDATA[ACS are one of our clients &#8211; so I was shocked to find on Twitter that someone had made an ad up for them, particularly in such a tasteless way. Too soon, I thought. But here it is so I can share my outrage.

]]></description>
			<content:encoded><![CDATA[<p>ACS are one of our clients &#8211; so I was shocked to find on Twitter that someone had made an ad up for them, particularly in such a tasteless way. Too soon, I thought. But here it is so I can share my outrage.</p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2011/08/acs-fake-ad1.jpg"><img style="border: thin solid #ddd;" src="http://exotic-ads.com/wp-content/uploads/2011/08/acs-fake-ad1.jpg" alt="Accident Claims Scotland London Riots" title="Accident Claims Scotland London Riots"  class="alignnone size-full wp-image-278" /></a></p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Grape Soda</title>
		<link>http://exotic-ads.com/2011/01/grape-soda/</link>
		<comments>http://exotic-ads.com/2011/01/grape-soda/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 13:15:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[grape]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[know]]></category>
		<category><![CDATA[mouth]]></category>
		<category><![CDATA[soda]]></category>
		<category><![CDATA[whitest]]></category>
		<category><![CDATA[you in the]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=269</guid>
		<description><![CDATA[So, not a real ad, but a comedy sketch about an ad for grape soda:

]]></description>
			<content:encoded><![CDATA[<p>So, not a real ad, but a comedy sketch about an ad for grape soda:</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/Ow7pwIDhl5c?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ow7pwIDhl5c?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
]]></content:encoded>
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		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>IKEA release 100 cats into a store just for the hell of it</title>
		<link>http://exotic-ads.com/2010/09/ikea-release-100-cats-into-a-store-just-for-the-hell-of-it/</link>
		<comments>http://exotic-ads.com/2010/09/ikea-release-100-cats-into-a-store-just-for-the-hell-of-it/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:10:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[store]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=262</guid>
		<description><![CDATA[
Well it&#8217;s got people talking about it, anyway.
]]></description>
			<content:encoded><![CDATA[<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/vCB7RqGS684?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vCB7RqGS684?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
<p>Well it&#8217;s got people talking about it, anyway.</p>
]]></content:encoded>
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		<slash:comments>110</slash:comments>
		</item>
		<item>
		<title>Runner Up</title>
		<link>http://exotic-ads.com/2010/08/runner-up/</link>
		<comments>http://exotic-ads.com/2010/08/runner-up/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 12:19:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[awards runner up]]></category>
		<category><![CDATA[chips]]></category>
		<category><![CDATA[clydebank]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[fish]]></category>
		<category><![CDATA[glasgow]]></category>
		<category><![CDATA[McMonagles]]></category>
		<category><![CDATA[of the year]]></category>
		<category><![CDATA[shop]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=253</guid>
		<description><![CDATA[
Took this photo of this fish and chip shop in Clydebank in Glasgow last week. It is very proud of the fact that in 1994 and 2000 it was Fish and Chip Shop of the Year. Not making such a big deal about the fact that they were actually runner up (still not bad, you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://exotic-ads.com/wp-content/uploads/2010/08/runner-up.jpg"><img class="alignnone size-full wp-image-254" title="runner up" src="http://exotic-ads.com/wp-content/uploads/2010/08/runner-up.jpg" alt="" width="640" height="480" /></a></p>
<p>Took this photo of this fish and chip shop in Clydebank in Glasgow last week. It is very proud of the fact that in 1994 and 2000 it was Fish and Chip Shop of the Year. Not making such a big deal about the fact that they were actually runner up (still not bad, you should be proud, not ashamed, McMonagles)</p>
]]></content:encoded>
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		<slash:comments>77</slash:comments>
		</item>
		<item>
		<title>Topiary</title>
		<link>http://exotic-ads.com/2010/06/topiary/</link>
		<comments>http://exotic-ads.com/2010/06/topiary/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:13:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[bikini]]></category>
		<category><![CDATA[bush]]></category>
		<category><![CDATA[quattro]]></category>
		<category><![CDATA[razor]]></category>
		<category><![CDATA[schick]]></category>
		<category><![CDATA[statue]]></category>
		<category><![CDATA[trimstyle]]></category>
		<category><![CDATA[woman]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=229</guid>
		<description><![CDATA[
This ad for the new Schick Quattro for women features some fine topiary and a completely unconnected statue. Nice.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://theultimateaccountguy.files.wordpress.com/2009/04/quattro.png" alt="" width="537" height="743" /></p>
<p>This ad for the new Schick Quattro for women features some fine topiary and a completely unconnected statue. Nice.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Phenomenal Ad</title>
		<link>http://exotic-ads.com/2010/05/a-phenomenal-ad/</link>
		<comments>http://exotic-ads.com/2010/05/a-phenomenal-ad/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:06:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Morally Inspiring]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[ad 2010]]></category>
		<category><![CDATA[bru]]></category>
		<category><![CDATA[butcher]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[irn]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=191</guid>
		<description><![CDATA[Irn Bru have just brought out this excellent new ad &#8211; ain&#8217;t it cute!

]]></description>
			<content:encoded><![CDATA[<p>Irn Bru have just brought out this excellent new ad &#8211; ain&#8217;t it cute!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/wPCb9svdhfw&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/wPCb9svdhfw&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some adverts are just not for me</title>
		<link>http://exotic-ads.com/2010/05/some-adverts-are-just-not-for-me/</link>
		<comments>http://exotic-ads.com/2010/05/some-adverts-are-just-not-for-me/#comments</comments>
		<pubDate>Thu, 06 May 2010 10:03:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[juan]]></category>
		<category><![CDATA[plenty]]></category>
		<category><![CDATA[sheet]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=181</guid>
		<description><![CDATA[
Like this one, which just makes me go &#8216;what the hell?&#8217;
]]></description>
			<content:encoded><![CDATA[<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/Xknub_pILt8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Xknub_pILt8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
<p>Like this one, which just makes me go &#8216;what the hell?&#8217;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Menshies, maaan</title>
		<link>http://exotic-ads.com/2010/05/menshies-maaan/</link>
		<comments>http://exotic-ads.com/2010/05/menshies-maaan/#comments</comments>
		<pubDate>Tue, 04 May 2010 09:47:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Morally Inspiring]]></category>
		<category><![CDATA[Right on the Money]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[break]]></category>
		<category><![CDATA[bruise]]></category>
		<category><![CDATA[circle]]></category>
		<category><![CDATA[gang]]></category>
		<category><![CDATA[menshies]]></category>
		<category><![CDATA[neds]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[strathclyde]]></category>
		<category><![CDATA[violence]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=171</guid>
		<description><![CDATA[So there I was, standing at the bus stop waiting for a bus and then this guy standing outside the pub starts shouting abuse at me for absolutely no reason at all whatsoever. So I said to him &#8220;bad night, mate?&#8221; and he said to me &#8220;I&#8217;m a pure psycho, ya dafty.&#8221;
Anyway, long story short, [...]]]></description>
			<content:encoded><![CDATA[<p>So there I was, standing at the bus stop waiting for a bus and then this guy standing outside the pub starts shouting abuse at me for absolutely no reason at all whatsoever. So I said to him &#8220;bad night, mate?&#8221; and he said to me &#8220;I&#8217;m a pure psycho, ya dafty.&#8221;</p>
<p>Anyway, long story short, his friend punched me in the arm and I utilised by exemplary charm and sales skills and then got a taxi before they could focus enough unmitigated hate at me to pursue the matter any further. Overall the whole incident was completely and utterly unnecessary &#8211; check out the bruise on my arm:</p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2010/05/bruisemini.jpg"><img class="alignnone size-full wp-image-172" title="bruisemini" src="http://exotic-ads.com/wp-content/uploads/2010/05/bruisemini.jpg" alt="" width="300" height="400" /></a></p>
<p>However, it did remind me that I had taken a photo of this excellent ad for Break the Circle of Violence &#8211; an initiative started by Strathclyde Police. The ad features a wall covered in &#8216;menshies&#8217;, small pieces of graffiti written by &#8216;neds&#8217; (reputedly violent criminal youths from the underclasses of Glasgow society &#8211; known as &#8216;chavs&#8217; in other parts of the UK.) Menshies are used to denote the presence of members of a gang in an area, to announce relationships, deaths, crushes, or to write abuse or slander about people known to the writer. In the case of this ad, it&#8217;s deaths, and it shows the risks involved in taking part in gang violence.</p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2010/05/btcovmini.jpg"><img class="alignnone size-full wp-image-173" title="btcovmini" src="http://exotic-ads.com/wp-content/uploads/2010/05/btcovmini.jpg" alt="Break the circle of violence menshies ad" width="480" height="640" /></a></p>
<p>So there, bus stop guys &#8211; carry on like that and you&#8217;ll be getting yourselves into big trouble.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marmite go too far</title>
		<link>http://exotic-ads.com/2010/04/marmite-go-too-far/</link>
		<comments>http://exotic-ads.com/2010/04/marmite-go-too-far/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 08:49:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[detergent]]></category>
		<category><![CDATA[marmite]]></category>
		<category><![CDATA[perfume]]></category>
		<category><![CDATA[shampoo]]></category>
		<category><![CDATA[unilever]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=143</guid>
		<description><![CDATA[Marmite have launched this amazing series of ads for their new cereal bar produced using the opinion polarising yeast spread. The ads are all pastiches of advertising for other products offered by parent company Unilever and are executed brilliantly.
Exotic Matter really like these ads and probably prefers them to the current &#8216;Love party/Hate party&#8217; TV [...]]]></description>
			<content:encoded><![CDATA[<p>Marmite have launched this amazing series of ads for their new cereal bar produced using the opinion polarising yeast spread. The ads are all pastiches of advertising for other products offered by parent company Unilever and are executed brilliantly.</p>
<p>Exotic Matter really like these ads and probably prefers them to the current &#8216;Love party/Hate party&#8217; TV campaign they are running at the moment.</p>
<p><img alt="" src="http://blog.dnaadvertising.co.uk/wp-content/uploads/2010/03/Perfume_Marmite.jpg" class="alignnone" width="389" height="590" /></p>
<p><img alt="" src="http://blog.dnaadvertising.co.uk/wp-content/uploads/2010/03/Fabric_Softener_Marmite.preview.jpg" class="alignnone" width="391" height="590" /></p>
<p><img alt="" src="http://blog.dnaadvertising.co.uk/wp-content/uploads/2010/03/Shower-Gel_Marmite.jpg" class="alignnone" width="397" height="590" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2010 Chip Shop Awards finalists announced</title>
		<link>http://exotic-ads.com/2010/04/2010-chip-shop-awards-finalists-announced/</link>
		<comments>http://exotic-ads.com/2010/04/2010-chip-shop-awards-finalists-announced/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:39:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clever Copywriting]]></category>
		<category><![CDATA[Exotic World]]></category>
		<category><![CDATA[Great Inventions]]></category>
		<category><![CDATA[Morally Inspiring]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Right on the Money]]></category>
		<category><![CDATA[Slick Execution]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alternative]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[chip]]></category>
		<category><![CDATA[colgate]]></category>
		<category><![CDATA[deodorant]]></category>
		<category><![CDATA[finalists]]></category>
		<category><![CDATA[lynx]]></category>
		<category><![CDATA[moustache]]></category>
		<category><![CDATA[shark]]></category>
		<category><![CDATA[shop]]></category>
		<category><![CDATA[toothpaste]]></category>
		<category><![CDATA[veet]]></category>

		<guid isPermaLink="false">http://exotic-ads.com/?p=132</guid>
		<description><![CDATA[The 2010 Chip Shop awards finalists have been announced.
For those unfamiliar with the alternative advertising awards, the Chip Shop Awards is a competition geared towards rewarding creativity within the whole advertising industry, rather than just the most ubiquitous, high budget campaigns.
Categories for entrants include &#8216;best use of shocking copy&#8217;, &#8216;invent your own category&#8217;, &#8216;best use [...]]]></description>
			<content:encoded><![CDATA[<p>The 2010 Chip Shop awards finalists have been announced.</p>
<p>For those unfamiliar with the alternative advertising awards, the Chip Shop Awards is a competition geared towards rewarding creativity within the whole advertising industry, rather than just the most ubiquitous, high budget campaigns.</p>
<p>Categories for entrants include &#8216;best use of shocking copy&#8217;, &#8216;invent your own category&#8217;, &#8216;best use of plagiarism&#8217; and &#8216;best work for a client you have but haven&#8217;t a hope of running.&#8217;</p>
<p>This year, the awards have grown and the lists of countries taking part has increased by 50% including entries from as far afield as Kuwait, Cambodia, South Africa, Hungary and Thailand, to name but a few.</p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2010/04/designate_for_Lynx.jpg"><img class="alignnone size-full wp-image-133" title="designate_for_Lynx" src="http://exotic-ads.com/wp-content/uploads/2010/04/designate_for_Lynx.jpg" alt="" width="392" height="570" /></a></p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2010/04/designate_for_Lynx.jpg"></a><a href="http://exotic-ads.com/wp-content/uploads/2010/04/DINOSAUR_GREAT_WHITE_TEETH.jpg"><img class="alignnone size-full wp-image-134" title="DINOSAUR_GREAT_WHITE_TEETH" src="http://exotic-ads.com/wp-content/uploads/2010/04/DINOSAUR_GREAT_WHITE_TEETH.jpg" alt="" width="640" height="320" /></a></p>
<p><a href="http://exotic-ads.com/wp-content/uploads/2010/04/JCX2_HANDLEBAR.jpg"><img class="alignnone size-full wp-image-135" title="JCX2_HANDLEBAR" src="http://exotic-ads.com/wp-content/uploads/2010/04/JCX2_HANDLEBAR.jpg" alt="" width="640" height="320" /></a></p>
<p>The awards ceremony will take place on the 9th June in London and is a steal at £66+VAT. You&#8217;ll even get beer or wine, a big bag of chips and a performance by an as yet unconfirmed comedian.</p>
<p>To find out more, contact Kimberley Baran on +44 (0) 141 559 6078, or email her at Kimberley.baran at carnyx.com.</p>
<p>You can see the full list of finalists by going to the <a href="http://www.chipshopawards.com/nominations/archive/2010/">Chip Shop Awards website</a>, or by following them on Twitter <a href="http://twitter.com/chipshopawards">here</a>.</p>
]]></content:encoded>
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