Clever Copywriting

Labour’s Election Campaign revealed

Thursday, April 1st, 2010

The Guardian today have unveiled the new election campaign for Labour, just unveiled by Saatchi and Saatchi on this day, April 1st 2010.

The campaign focuses on Gordon Brown’s ‘hard man’ image, and the way he will (quite literally) fight the election campaign tooth and nail.

See the full article here

Ugh – old people naked

Friday, March 12th, 2010

Copywriting

Wednesday, March 10th, 2010

Exotic Matter 21st Century Promotional Solutions is now on the 1st page in Google for ‘clever copywriting’! What an accomplishment!

To celebrate this, here is a piece of self promotion from a guy called Lawson Clarke, a male copywriter. He has a site here. It’s very good.

Kate Moss

Wednesday, March 3rd, 2010

A while ago, Kate Moss got into trouble for this:

This whole episode was a bit of a hassle for Kate, as it caused her to lose most of her modelling contracts with the exception of Rimmel, who ran this ad mere weeks after the story broke:

Americans don’t like this ad for some reason

Wednesday, March 3rd, 2010

This is a Brazilian WWF ad highlighting the fact that the damage caused by the Tsunami in Asia in 2004 was comparable to a multitude of 9/11 style attacks.

I found this ad on the blog of Ashley Siegle who pointed out that everyone involved in the production of the ad said that it ’should never have been made’.

Used BMW ad

Wednesday, March 3rd, 2010

BMW doing their bit to dispel the idea that car fanatics are all sex obsessed men. I suppose it is a change from your typical used car sales pitch, but still more or less exactly Swiss Toni from ‘the Fast Show’.

This was found at motortorque.com

Gimmick of the Year

Wednesday, March 3rd, 2010

As soon as I found out that this wasn’t a train ticket and was in fact a bus pass, I started freaking out, but I’m OK now though.

Wacky Tango ad

Wednesday, February 17th, 2010

Found this ad for Tango on limmy.com.

It’s really good, because everyone wants to think about fruit when they smell farts.

Magazine not getting enough attention at the news stand?

Tuesday, February 16th, 2010

The is an ad for Deutsch, a German lifestyle magazine who decided that bestiality was the way forward in promoting themselves as a really classy and forward thinking publication.

Nice.

Quality band and album name

Monday, February 8th, 2010

Oh yes, it’s everyone’s favourite band, Wank, with their album ‘get a grip on yourself’.

For their album cover they chose to have a throng of people from the 50s.