Took this photo of this fish and chip shop in Clydebank in Glasgow last week. It is very proud of the fact that in 1994 and 2000 it was Fish and Chip Shop of the Year. Not making such a big deal about the fact that they were actually runner up (still not bad, you should be proud, not ashamed, McMonagles)
This artist’s impression of an ad appeared in an Evening Times article on the 27th May this year.
But this ad will not run as it has been banned by Glasgow City Council as it has been deemed just a bit too racy for the general public. If you can’t see why, let’s take another look at it, but this time in close-up.
I think when you look at the ad a little but closer, then you do finally realise what the problem is – it does in fact contain the word ‘bum’. What Reebok were thinking when they considered posting this ad is beyond me. Maybe they were trying to court controversy, just using shock tactics to sell trainers, or maybe Reebok’s advertising agency is nothing but a cesspool of depraved filth and obscenity.
How proud I am to live in a city where we, the citizens and the children of our communities can be protected from the menace of these vile people. I’m glad I’ll never have to see that word anywhere.
Although, having said that, when I got home I did in fact see this when I was sitting down to watch some teatime TV:
Oh well….
DoGood Advertising started life as Colony Creative, a collaboration between graphic designer Richard Rogers and copywriter Stephen Simpson which now specialises on work solely for charities, environmental groups and not-for-profits.
I think we both were becoming gradually more and more cynical towards working for larger private sector companies. We had one or two not-for-profit clients whom we seemed to get on really well with – so we had the thought ‘imagine all of our clients were doing good things for society, rather than being purely profit focused’. This was essentially the thinking behind Do Good.
We don’t have a strict ethical policy that we must adhere to. It’s more about running our company in a practical, open way that we think will have a positive effect on our clients, suppliers and people who see our work. It just so happens that we’re into recycling and reusing materials, and we also prefer walking and cycling to meetings.
The main thing we do is make sure that the clients we work for are doing something beneficial to society. That’s why all our clients so far are not-for-profit organisations.
Budget. Charities have hardly any money to promote their invaluable work. While big private sector companies seem to have plenty of money to sell you something that, let’s face it, you could live without quite easily.
Hard. But I think this is the same in all sectors, not just charities.
A few of our clients have been forced to do more work in-house. So standards/effectiveness will obviously suffer.
It’s not that bad. Yes, you are absolutely right – we print directly onto disused packaging. We started doing this purely for ourself for business cards and the occasional leaflet, but we got such a great response from our clients that we decided to offer the service to anyone who’s looking for rubbish business cards.
We are planning on spending more time on our charity The Good Academy which offers work experience to junior creatives trying to break into to advertising and design business.
See more work by DoGood Advertising at dogoodadvertising.com
