Following the financial crisis that wiped out the jobs of hundreds of thousands of people, left legions more completely skint and is expected to lead to enormous cutbacks in public spending, it transpired that top level bankers were to blame. After crawling to the government to get bailed out, some of the heads of these banks went on their merry way, pockets filled with millions of pounds of money that had originally belonged to people who are now struggling to make ends meet.

One of these bankers was Fred ‘the Shred’ Goodwin, who has now been offered a job as a financial fitness advisor to architectural firm RMJM.

Exotic Matter 21st Century Advertising Solutions were delighted to produce the cover for Sir Fred’s upcoming DVD – why get ripped when you can get shredded?